Communications within a studio is much more than writing a great 'about us' section on the website and studio public relations is more than having fun Twitter account with pictures of studio Christmas parties.
What I want to do is provide simple ways to improve professional communications and public relations.
- Strong internal communications such as artist to management and management to management is important. There are simple ways to improve these relationships with better communication strategies.
- External communications are just as important as it is includes communicating with potential employees and expanding your professional connections.
- A lot of the public relations within a studio relies on their online presence, so improve the company website, making sure it is current and isn't 'undergoing maintenance'.
- Be an active member on social media but keep the postings relevant and professional.
- Create more of a presence within the community by representing the studio at relevant events and grow the company audience.
I am excited about this blog because it combines two of my professional passions, communication and visual effects. I studied communications and PR and have work experience in visual effects studio coordination. If you have read this far I hope you revisit the blog once I have it jam-packed with great tips on improving your animation communications.
(drawing by M. Maglio)
Don't wait around to be eaten up by bad communications and a poor public image.
